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Henry Copeland's in CBS MarketWatch

In this CBS MarketWatch report, Henry Copeland's informal research reveals "Who are blog readers?"


Who's reading those millions of blogs? Henry Copeland, founder of Blogads, wanted to know, for obvious reasons. He wants to be able to tell advertisers using his network of Weblogs who's reading them. Last week, he used SurveyMonkey to collect information. Here's what he found: 61 percent of the responding blog readers were over 30 years old, 75 percent make more than $45,000 a year, 79 percent are male, and half of them have contributed more than $50 to a cause or candidate. Copeland makes no claim that his research is thorough or even reliable. Responses came from 17,000 volunteers. Nonetheless, "I conclude that blog readers are, themselves, a distinct and important new demographic cohort: blog
The survey results.

Jennifer Clemente | People | May 24, 2004 | Comments (0)